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hotel
william
gray
Hotel
wiilliam
gray
Type:
Year:
roles:
Challenge:
Branding Design
2020
Concept brainstorming, Concept design, logo design, application
The goal of this project was to rebrand Hotel William Gray’s whole branding system and conceptualize and design a new corporate identity that will enforce their story. The identity also includes basic stationery range letterhead, business card and envelopes to show the new logo applications.
insight
Hotel William Gray is situated in the heart of Old Port Montreal and is known for its architecture. It combines both contemporary/ modern and historic style to create this beautiful experience for the customers. The architecture of the building was kept intact from when it first got built, which was in 1785. This hotel offers lots of services such as, a luxury spa, a bar, fitness center, a green courtyards and their well known spacious rooftop terraces. I wanted their identity to really speak their story and their architecture. The contrast between modernity and history is an extremely important factor that I wanted to incorporate into the branding. After analyzing the buildings, I find that using the frames of their windows seems like the perfect approach.
Hotel William Gray Re-branded logo on sign
Hotel William Gray Re-branded logo on sign
Hotel William Gray Re-branded stationary
Hotel William Gray Re-branded business cards
outcome
The logo was inspired by the frames of the windows and by using the sleek lines, we can expresses elegance and can evoke a feeling of satisfaction with the perfect straight lines. The white space within the lines adds weight and structure to the logo without making the logo feel too heavy.

The overall mood of the branding revolves around hints of material such as “wood and stone/metal, which brings us to the concept of muted and toned down warm colors. With that the feeling of home sweet home, comfort and warmth was achieved!
Hotel William Gray Re-branded instagram
Hotel William Gray Re-branded logo on  soap and hand cream
Hotel William Gray Re-branded instagram
Hotel William Gray Re-branded website on IPad
no image
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bockhotel william gray+1Le métro:
une gallerie d'art
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